How cool is this…and touching at the same time?
January 16, 2012
December 12, 2011
Tango anyone?
Drum roll please….
Pantone just announced the pantone color of 2011, Tangerine Tango!
December 2, 2011
November 4, 2011
Every Door Direct Mail
The United States Postal Service offers a new program that allows businesses to reach customers in designated areas by selecting a neighborhood, zip code or a postal route. No need to buy a list of names and addresses, businesses can now use an online tool to choose the delivery area and the program generates the list.
Save the costs of buying your lists and redirect back into your design and printing of materials. Visit usps.com/everydoordirectmail and get started!
September 26, 2011
QR Codes
Yes, it’s been quite some time, but I’m back! Lets talk marketing. Watch for more frequent postings.
I’ve been noticing more and more QR codes popping up everywhere…a 700% increase in 2010*. They are super easy to obtain and are a great and cheap way to direct potential customers to your website or blog. So, go get your code but keep in mind, if you use the code to direct viewers to your website and your website is not mobile friendly, then it will not serve any purpose. What ever you are directing the view to needs to be mobile friendly!
Get your code here: http://www.qrstuff.com/
April 10, 2011
What catches their eye?
We all want to know what makes those around us react, catch their eye or PURCHASE. What makes your consumer open and read your direct mail? Below are a few stats:
55% – From brand or company that they know.
51% – Personally addressed to consumer.
50% – Interested in product or service.
39% – Can clearly see mailer contains a free sample or voucher.
27% – Local service / event.
21% – It’s competition.
15% – Interesting packaging.
10% – Direct mail looks fun or humorous.
6% – The design.
6% – Attractive envelope.
3% – The color.
12% – Other.
Source: CCB fast.MAP 2008 Marketing-GAP Research
January 10, 2011
Starbucks new logo!
To commemorate their 40th anniversary, Starbucks unveiled a new logo last week. After 40 years of business and a strong brand, they can remove the name and be recognized by just their mark. What do you think?
December 29, 2010
Maintaining Your Customer Relationships.
Consumers react to loyalty programs and expect marketers to understand them and deliver more relevant information and valuable offers based off their wants and needs. Personalized contact drives loyalty, not mass email communication and gimmicks. Here’s are few stats to chew on…
52%
Influenced to buy because of loyalty programs.
58%
Want more relevant offers and personalized deals.
70%
Want more discounts.
December 14, 2010
Tired of the mailing list headaches?
Avoid the mailing list headache by using a new program called “Mail List Cleaner” to removed costly undeliverable addresses from your mailing list. Process 20,000 names in 5 mins!
Three plans are offered.
The MLC plan: corrects misspelled addresses and appends the zip code.
The MLC Plus plan: cross references your list against the Postal Service’s Change of Address (COA) database.
MLC Ultra: flags duplicate addresses.
December 6, 2010
Tis the Season!
Still needing to hang those Christmas lights or dig up your decorations?Here’s a festive “green” wreath on notmarthat.com that you can make in no time.