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Braille on burgers

designtree — Mon, 16 Jan 2012 17:40:03 +0000

How cool is this…and touching at the same time?

Tango anyone?

designtree — Mon, 12 Dec 2011 17:42:27 +0000

Drum roll please….

Pantone just announced the pantone color of 2011, Tangerine Tango!

McDonalds fries are the best!

designtree — Fri, 02 Dec 2011 18:51:50 +0000

This is hilarious!

Every Door Direct Mail

designtree — Fri, 04 Nov 2011 21:15:42 +0000

The United States Postal Service offers a new program that allows businesses to reach customers in designated areas by selecting a neighborhood, zip code or a postal route. No need to buy a list of names and addresses, businesses can now use an online tool to choose the delivery area and the program generates the list.

Save the costs of buying your lists and redirect back into your design and printing of materials. Visit usps.com/everydoordirectmail and get started!

QR Codes

designtree — Mon, 26 Sep 2011 22:55:27 +0000

Yes, it’s been quite some time, but I’m back! Lets talk marketing. Watch for more frequent postings.

I’ve been noticing more and more QR codes popping up everywhere…a 700% increase in 2010*. They are super easy to obtain and are a great and cheap way to direct potential customers to your website or blog. So, go get your code but keep in mind, if you use the code to direct viewers to your website and your website is not mobile friendly, then it will not serve any purpose. What ever you are directing the view to needs to be mobile friendly!

Get your code here: http://www.qrstuff.com/

What catches their eye?

designtree — Sun, 10 Apr 2011 16:44:11 +0000

We all want to know what makes those around us react, catch their eye or PURCHASE. What makes your consumer open and read your direct mail? Below are a few stats:

55% – From brand or company that they know.

51% – Personally addressed to consumer.

50% – Interested in product or service.

39% – Can clearly see mailer contains a free sample or voucher.

27% – Local service / event.

21% – It’s competition.

15% – Interesting packaging.

10% – Direct mail looks fun or humorous.

6% – The design.

6% – Attractive envelope.

3% – The color.

12% – Other.

Source: CCB fast.MAP 2008 Marketing-GAP Research

Starbucks new logo!

designtree — Mon, 10 Jan 2011 17:39:05 +0000

To commemorate their 40th anniversary, Starbucks unveiled a new logo last week. After 40 years of business and a strong brand, they can remove the name and be recognized by just their mark. What do you think?

Maintaining Your Customer Relationships.

designtree — Wed, 29 Dec 2010 21:48:37 +0000

Consumers react to loyalty programs and expect marketers to understand them and deliver more relevant information and valuable offers based off their wants and needs. Personalized contact drives loyalty, not mass email communication and gimmicks. Here’s are few stats to chew on…

52%
Influenced to buy because of loyalty programs.

58%
Want more relevant offers and personalized deals.

70%
Want more discounts.

Tired of the mailing list headaches?

designtree — Tue, 14 Dec 2010 23:21:05 +0000

Avoid the mailing list headache by using a new program called “Mail List Cleaner” to removed costly undeliverable addresses from your mailing list. Process 20,000 names in 5 mins!

Three plans are offered.

The MLC plan: corrects misspelled addresses and appends the zip code.

The MLC Plus plan: cross references your list against the Postal Service’s Change of Address (COA) database.

MLC Ultra: flags duplicate addresses.

Visit website…

Tis the Season!

designtree — Mon, 06 Dec 2010 21:14:03 +0000

Still needing to hang those Christmas lights or dig up your decorations?Here’s a festive “green” wreath on notmarthat.com that you can make in no time.

View project…